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Overview of Search Optimization Basics
SEO consists of processes to increase a platform’s exposure on search queries
Developing informative text supports successful SEO campaigns by engaging users
Selecting strategic search terms guides the content creation process effectively
On-page SEO includes optimizing titles, meta descriptions, and content structure
Popular off-page tactics include outreach and establishing authoritative citations
Technical SEO involves coding practices conducive to better rankings
Quantifying results via ranking, clicks, and conversions ensures goal alignment
Keeping pace with algorithm updates promotes lasting SEO advantages
Holistic SEO includes crafting appealing content, focusing on keyword relevance, structuring pages, gaining external endorsements, optimizing technical aspects, and assessing performance
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